Articles About...

Fashion Knowledge
Product Development
  1. What Digital IDs Can Do for Fashion

    In recent years, the fashion industry has embraced technology in a big way, using digital tools to improve production processes, streamline supply chains, and connect with consumers. One area that is attracting increasing attention is the use of digital IDs, and their potential to transform the industry and drive greater sustainability and transparency.
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  2. Why Some New Materials Succeed and Others Don’t

    The fashion industry is constantly searching for new materials to use in clothing production that are both sustainable and innovative. However, not all new materials are created equal, and some are more successful than others. In this article, we will examine why some new materials succeed in the fashion industry, while others fail to gain traction.
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  3. How Can the Fashion Industry Accelerate Systems Change?

    The fashion industry is a significant contributor to environmental degradation and social inequalities. To address these issues and move towards a more sustainable and responsible future, the industry must prioritize systemic change. Here are several ways in which the fashion industry can accelerate this change.
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  4. What Happens When Digital Brands Have to Cut Back on Marketing?

    In recent years, digital marketing has become an essential tool for fashion brands to reach their target audience and drive sales. However, with the ongoing economic uncertainty caused by the COVID-19 pandemic, many fashion brands are being forced to make tough decisions, including cutting back on their marketing budgets.
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  5. How Web3 Is Shaking Up Digital Marketing

    The fashion industry is constantly evolving and adapting to new technologies, and the rise of Web3 is set to have a significant impact on the way fashion is marketed and sold online. Web3 represents the next generation of the internet, where users have more control over their data, and the internet is more decentralized and secure. In this article, we will explore how Web3 is changing the face of digital marketing in the fashion industry.
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  6. What is Fairtrade?

    The fashion industry has a significant impact on people and the environment, but it has also become an important part of many people's lives. While the industry continues to grow, there is a growing awareness of the need to ensure that it operates in a responsible and sustainable manner. This is where the concept of fairtrade comes in.
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  7. What is Made to Order?

    "Made to Order", also known as bespoke or custom-made, is a trend that has been gaining momentum in the fashion industry in recent years. Made to order is a process where a customer can customize a product to their specific needs and preferences, resulting in a truly unique item.
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  8. What is Greenwashing?

    It is fashionable to be green, which is why companies are throwing around promises that they are climate-friendly, CO2-neutral and sustainable. Some of them lie, which is why greenwashing has become a popular term. In this article, we will go into details about greenwashing means and how to spot it.
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  9. What is Virtual Fashion and NFT's?

    Virtual reality and the metaverse are increasingly hot topics, in a world preparing to definitively embrace the digital transition, even the fashion industry is looking towards a future made up of virtual clothes. Would you ever buy a piece of clothing that doesn't exist? And how much would you be willing to pay for it?
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  10. What is Slow Fashion?

    In recent years, slow fashion has become a trend in several places in the fashion industry, and if you have not heard of the term before, or if you are not quite sure what it is, then you are certainly not the only one. That's why we give you an insight into what slow fashion actually is.
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