1. How Web3 Is Shaking Up Digital Marketing

    The fashion industry is constantly evolving and adapting to new technologies, and the rise of Web3 is set to have a significant impact on the way fashion is marketed and sold online. Web3 represents the next generation of the internet, where users have more control over their data, and the internet is more decentralized and secure. In this article, we will explore how Web3 is changing the face of digital marketing in the fashion industry.
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  2. What is Fairtrade?

    The fashion industry has a significant impact on people and the environment, but it has also become an important part of many people's lives. While the industry continues to grow, there is a growing awareness of the need to ensure that it operates in a responsible and sustainable manner. This is where the concept of fairtrade comes in.
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  3. What is Made to Order?

    "Made to Order", also known as bespoke or custom-made, is a trend that has been gaining momentum in the fashion industry in recent years. Made to order is a process where a customer can customize a product to their specific needs and preferences, resulting in a truly unique item.
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  4. What is Greenwashing?

    It is fashionable to be green, which is why companies are throwing around promises that they are climate-friendly, CO2-neutral and sustainable. Some of them lie, which is why greenwashing has become a popular term. In this article, we will go into details about greenwashing means and how to spot it.
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  5. What is Virtual Fashion and NFT's?

    Virtual reality and the metaverse are increasingly hot topics, in a world preparing to definitively embrace the digital transition, even the fashion industry is looking towards a future made up of virtual clothes. Would you ever buy a piece of clothing that doesn't exist? And how much would you be willing to pay for it?
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  6. What is Slow Fashion?

    In recent years, slow fashion has become a trend in several places in the fashion industry, and if you have not heard of the term before, or if you are not quite sure what it is, then you are certainly not the only one. That's why we give you an insight into what slow fashion actually is.
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