Articles About...

Fashion Knowledge
Sustainability
Technology
Product Development
  1. What Digital IDs Can Do for Fashion

    In recent years, the fashion industry has embraced technology in a big way, using digital tools to improve production processes, streamline supply chains, and connect with consumers. One area that is attracting increasing attention is the use of digital IDs, and their potential to transform the industry and drive greater sustainability and transparency.
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  2. What Happens When Digital Brands Have to Cut Back on Marketing?

    In recent years, digital marketing has become an essential tool for fashion brands to reach their target audience and drive sales. However, with the ongoing economic uncertainty caused by the COVID-19 pandemic, many fashion brands are being forced to make tough decisions, including cutting back on their marketing budgets.
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  3. How Web3 Is Shaking Up Digital Marketing

    The fashion industry is constantly evolving and adapting to new technologies, and the rise of Web3 is set to have a significant impact on the way fashion is marketed and sold online. Web3 represents the next generation of the internet, where users have more control over their data, and the internet is more decentralized and secure. In this article, we will explore how Web3 is changing the face of digital marketing in the fashion industry.
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  4. What is Virtual Fashion and NFT's?

    Virtual reality and the metaverse are increasingly hot topics, in a world preparing to definitively embrace the digital transition, even the fashion industry is looking towards a future made up of virtual clothes. Would you ever buy a piece of clothing that doesn't exist? And how much would you be willing to pay for it?
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