Livia Firth

Founder, Eco-Age
Role
Entrepreneurs
Nationality
Italy
Status
Influential
Listed Since
2024
Links
About
Livia Firth MBE stands as a trailblazer in the realm of sustainable fashion, earning acclaim as the co-founder and Creative Director of Eco-Age, a pioneering consulting and creative agency specializing in integrated sustainability. As the driving force behind the Green Carpet Challenge (GCC), she has carved a niche for herself by creating compelling frameworks and campaigns that champion environmental and social justice on a global scale.

A respected figure in advocacy, Livia is a founding member of 'The Circle,' a formidable women's advocacy group initiated by Annie Lennox. Her influence extends to presenting The Circle's Living Wage report to the EU Commission, demonstrating a commitment to tangible change. Recognized as a UN Leader of Change, she has received prestigious accolades such as the UN Fashion 4 Development Award and the Rainforest Alliance Award for Outstanding Achievement in Sustainability.

Livia's impact as a powerful communicator is evident in her keynote addresses, including appearances at the World Economic Forum. Under the banner of Eco-Age, she produced the critically acclaimed documentary "The True Cost," directed by Andrew Morgan, shedding light on the environmental impact of the fashion industry. Additionally, she co-wrote and produced The Green Carpet Fashion Awards 2020, a groundbreaking event filmed using augmented reality, hologram technology, and special effects – a testament to her innovative approach.

Livia Firth's multifaceted contributions to sustainability, coupled with her advocacy and creative endeavors, underscore her position as a prominent figure in the global movement for positive change.