Through our Lab, we try to research new innovative materials and production processes. We are pioneers in realizing STEAM (Science, Technology, Engineering, the Arts and Mathematics) within a fashion context by using alternative materials such as food waste to create unique products that are both zero waste in production and biodegradable when discarded.

All the techniques developed through the lab are innovative contributions to rethinking the general production system in the fashion industry.

Apparel production is resource intensive, and over half of the resources and energy used go in to the fabric. Traditional patterns are cut and sewn from a larger roll of fabric, over a third of which ends up wasted on the cutting room floor.

Since our launch we’ve pioneered our production processes, an on-demand, zero waste production technique that accounted for 26% of production last year, for our in-house products.

Our in-house products are a mix of diffrent materials. Fx. cotton collected from sewing factories or discarded clothes and polyester made from recycled PET bottles.

We work closely with our manufacturing and fabric partners to identify high-quality textiles for our items. These fabrics are composed of materials designed to provide unique characteristics, ensuring uncompromising attention to detail and the best possible performance.

Instead of water, our production uses air to disperse dye, for in-house products. The process embeds dye within textile fibres instead of merely on them, so color lasts longer and is more resilient to chemicals and washings.

This way we reduce up to 95% of the water used in traditional printing. and can help save an average of 170 liters of water per garment. No more toxic dyes or chemicals released into the environment.

We use shipping boxes and mailers made of 100% recycled paper cardboard, as well as compostable poly bags, allowing all of our packaging to be recyclable or biodegradable. Our packing are locally manufactured in Europe, meaning a lower transportation footprint compared to goods produced and imported from abroad.

We do not pack products in individual plastic bags, which is the general custom in the clothing industry. We use larger bags that fit 10 or 15 products. Thanks to this method, we use 75% less plastic on average.

The factories we work with are, certified production partners in Europe. Ethical factories that treat people with respect, have exceptional quality, high labor standards and fair wages and share our vision to continuously reduce the impact we have on the environment.