Josephine Philips

Founder & CEO, Sojo
United Kingdom
Listed Since
At just twenty-three years old, Josephine Philips stands as a beacon of change in the fashion industry. Josephine is not just a budding entrepreneur, she is a devoted sister, daughter, and self-proclaimed musical theatre aficionado. Her passion for both entrepreneurship and social justice is palpable, as she envisions a world where fashion sustainability is not just a buzzword but a lived reality.

Josephine's journey into entrepreneurship began with a stark realization of the ethical and environmental implications embedded in the fashion industry. Witnessing the dichotomy between the rising tide of eco-consciousness and the rampant consumerism perpetuated by fast fashion giants, she recognized the urgent need for change. Her commitment to addressing these issues, especially their disproportionate impact on marginalized communities, fuels her entrepreneurial ambition.

In 11 short weeks, Josephine launched Sojo, a revolutionary app that redefines the traditional concept of tailoring for the digital age. Sojo not only provides convenient alterations for garments but also fosters a deeper connection between consumers and the individuals who make and repair their clothes. Through educational campaigns and personal narratives shared on the app, Josephine humanizes the labor behind fashion, encouraging consumers to treat their belongings with respect and mindfulness.

With thousands of downloads and partnerships with esteemed businesses like Oxwash, Beyond Retro, and Hurr, Sojo has quickly gained traction in London and beyond. Josephine's vision extends beyond mere alterations; she envisions Sojo as a catalyst for inclusivity and accessibility in design, with plans to accommodate customers with physical restrictions and promote diversity within the fashion industry.

Josephine's dedication to her mission has not gone unnoticed. Recognized for her innovative approach, she was awarded a financial grant and six months of mentorship through the Now & Next program by Depop, further solidifying her position as a leader in sustainable fashion entrepreneurship.

As Josephine continues to steer Sojo towards a future of greater sustainability and inclusivity, she remains unwavering in her belief that collective action is key to revolutionizing the fashion industry. With Sojo as her vehicle for change, Josephine is poised to lead the charge towards a more conscious and compassionate fashion landscape.

Join The Future of Fashion

Subscribe to our newsletter to receive special offers and first look at new products and news.