Burberry

Industries
Fashion
Founded
1856
Origin
United Kingdom
Headquarter
London
Website
Social
About Burberry
Burberry, a British luxury fashion brand, boasts a rich history dating back to 1856. Founded by Thomas Burberry in Basingstoke, England, the brand initially focused on outdoor attire, particularly developing the iconic Burberry trench coat. In the early 20th century, the trench coat gained popularity among military personnel and civilians alike, becoming a symbol of enduring style.

Burberry's innovation extended to its durable Gabardine fabric, patented in 1888, renowned for its weather-resistant qualities. The distinctive Burberry check, a camel, black, red, and white plaid pattern, was introduced in the 1920s and became synonymous with the brand.

Throughout the years, Burberry maintained its commitment to quality craftsmanship and British heritage. The brand evolved under the creative direction of Christopher Bailey in the 21st century, blending tradition with modernity. The introduction of the Burberry Prorsum runway collection brought a fresh and contemporary appeal.

Burberry's iconic trench coat continued to be a wardrobe staple, embraced by fashion enthusiasts worldwide. The brand's digital prowess was evident in its early adoption of technology, live-streaming fashion shows, and engaging with a global audience through social media.

Under the leadership of creative visionary Riccardo Tisci, appointed in 2018, Burberry underwent a revitalization, blending streetwear influences with its classic aesthetic. The brand's commitment to sustainability emerged with initiatives like the Burberry Foundation and ambitious carbon-neutral targets.

Burberry remains a symbol of timeless elegance, adapting to the dynamic landscape of fashion while preserving its distinctive British identity. From the trenches to the runway, Burberry continues to shape the fashion landscape, standing as a testament to its enduring legacy and innovative spirit.
Data & Statistics
The data for Burberry was sourced through comprehensive market analysis, social media and digital footprint metrics, providing a holistic view of brand strength and perception in the fashion industry.
Searches
Niche Interests
Trending Trends
Internet Frenzy
Trending
Cold
Medium
Hot
Valuation
Modest
Moderate
Substantial
Overall Score
Low
Average
Exceptional
Growth
+2%
Through advanced analytics, AI mined insights from diverse sources, unveiling trends and consumer behaviors, propelling brands forward.
Segmentation
Our methodology delves deep into the realms of consumer behavior, trend analysis, and demographic insights, providing a panoramic view of Burberry's journey through the fashion industry. From the runway to the streets, we capture the essence of Burberry's influence, innovation, and impact, translating raw data into meaningful narratives that resonate with fashion enthusiasts worldwide.
Market Segment
Burberry occupies the luxury market segment, epitomizing British elegance and craftsmanship. Targeting affluent consumers, the brand offers a range of products from iconic trench coats and classic apparel to accessories. With a focus on quality and heritage, Burberry's market positioning reflects exclusivity and a timeless appeal, attracting a discerning clientele who value sophistication and style.
Digital Presence
Burberry has strategically embraced the digital realm, pioneering innovations in the luxury sector. The brand excels in e-commerce, providing a seamless online shopping experience. With a strong social media presence, live-streamed fashion shows, and engaging digital campaigns, Burberry leverages technology to connect with a global audience. Its fusion of tradition and modernity extends to augmented reality experiences and interactive initiatives, solidifying Burberry as a leader in the digital landscape.
Best Sellers
Burberry's best-selling products encompass iconic classics and modern must-haves. The timeless Burberry trench coat stands out, revered for its enduring style and craftsmanship. Signature accessories like the Vintage Check scarf and the TB monogram handbags are coveted staples. The brand's fragrances, notably Burberry Brit and My Burberry, also enjoy immense popularity, reflecting a perfect blend of tradition and contemporary allure. These bestselling items encapsulate Burberry's distinctive fusion of British heritage and fashion-forward appeal.