Simone Berry

Co-Founder, People of Crypto Lab
United States
Listed Since
Simone Berry, a seasoned professional with a rich background in design and merchandising, honed her skills in prominent brands such as Liz Claiborne and Nine West. Her career trajectory includes significant contributions to the development of celebrity brands, collaborating with icons like Jay-Z and Madonna. In a notable shift, Simone has redirected her creative prowess towards emerging cultural phenomena such as gaming, digital fashion, and NFTs.

Currently, Simone serves as a consultant for the metaverse fashion startup, Brand New Vision, and is actively involved with the marketing and creative consultancy 5th Column. Notably, 5th Column recently ventured into the NFT and blockchain realm with its off-shoot, 5Crypto. Undeterred by conventional boundaries, Simone has co-founded People of Crypto, a creative and innovation lab that seeks to enhance diversity, participation, and representation in the rapidly evolving landscape of Web3.

Simone Berry's commitment to advancing the roles of women and people of color in the burgeoning economy is evident in her multifaceted involvement in various projects. Notably, she played a pivotal role in a groundbreaking initiative during Pride, collaborating with The Sandbox and L’Oréal-owned Nyx Professional Makeup to create a non-binary NFT collection. Demonstrating her persuasive abilities, Simone successfully convinced The Sandbox to open its doors to visitors outside its official season, showcasing her dedication to fostering inclusivity and innovation in the dynamic realms of gaming and digital fashion.

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